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A Piero Fornasetti Fleming Joffe Plate Beautiful Soup, late 1960's-mid 1970's.

THIS ITEM IS SOLD.


A Piero Fornasetti Plate made for Fleming Joffe,

Beautiful Soup,

1970's.


Diameter: 10 1/4 inches


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Art work created by Andy Warhol for the Fleming Joffe Company


The Fleming Joffe company was a small leather goods company in New York.  Fornasetti was not the only famous artist this company worked with.  Andy Warhol produced ads and copy for them as well as decorating their show booths and showroom.  They also commissioned Ogden Nash to pair his bouncy text with Warhol's drawings.

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Image of the insert that was placed in the original box with the plate.


Mark:

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Reference: Fornasetti: The Complete Universe, edited by Barnaba Fornasetti, page 614, #163 for a colour illustration of one of a set of twelve promotional plates made for the Fleming & Joffe company in the early 1970's. Fornasetti writes, Each of the twelve subjects in this series presents a decidedly improbable recipe.