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Piero Fornasetti Fleming Joffe Plate- Corfam a la Du Pont.


Piero Fornasetti Fleming Joffe Porcelain Recipe Plate,

Corfam a la Du Pont,

1960s.

(Ref: ny8907B-nlm)


This rare Piero Fornasetti porcelain plate is from a series of fourteen made for the Fleming Joffe company in New York City.  Corfam was an artifical leather developed by Du Pont.introduced in 1963 at the Chicago Shoe Show. Corfam was the centerpiece of the DuPont pavilion at the 1964 New York World's Fair in New York City.


Very slight rubbing to a few letters


Diameter: 10 1/4 inches


The Fleming Joffe company was a small leather goods company in New York.  Fornasetti was not the only famous artist this company worked with.  Andy Warhol produced ads and copy for them as well as decorating their show booths and showroom.  They also commissioned Ogden Nash to pair his bouncy text with Warhol's drawings.


Reference: Fornasetti: The Complete Universe, edited by Barnaba Fornasetti, page 614, #163 for a colour illustration of one of a set of twelve promotional plates made for the Fleming & Joffe company in the early 1970's. Fornasetti writes, Each of the twelve subjects in this series presents a decidedly improbable recipe.  There were actually fourteen different designs made given away over seven years at New Year to clients of the company.







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