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Piero Fornasetti Fleming Joffe Recipe Plate- Iguana & Chicken Breasts and Original


Piero Fornasetti Fleming Joffe Recipe Plate and Original "Hide" Box,

Iguana And Chicken Breasts,

1960s.

(Ref: NY09101H-ArX)


This rare Piero Fornasetti plate is from a series of fourteen made for the Fleming Joffe company in New York City. Also comes with its original hide box and insert which reads-

"We are happy to send you a New Year's present the plates N. 3 and N. 4 of the series created for us by Piero Fornasetti in Milano, Italy.  Each year you will receive more until we reach the end of the series.

We wish you and your family a very happy New Year.

FLEMING JOFFE Ltd."


Diameter: 10 1/4 inches


The Fleming Joffe company was a small leather goods company in New York.  Fornasetti was not the only famous artist this company worked with.  Andy Warhol produced ads and copy for them as well as decorating their show booths and showroom.  They also commissioned Ogden Nash to pair his bouncy text with Warhol's drawings.


Reference: Fornasetti: The Complete Universe, edited by Barnaba Fornasetti, page 614, #163 for a colour illustration of one of a set of twelve promotional plates made for the Fleming & Joffe Company in the early 1970s. Fornasetti writes, Each of the twelve subjects in this series presents a decidedly improbable recipe.







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