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Maling Pottery Pail & Cover, Cetem Ware, 1908-30.


Maling Pottery Pail & Cover,

Cetem Ware,

1908-30.


The tall cylindrical pail and cover with removable wicker handle is covered with a green swizzle design and with a wide floral band around the centre and rim.  The recessed cover has a central circular hole.  This type of pail was used to hold food waste from the kitchen to feed to farm animals.


Introduced as a trade name in 1908, the Cetem Ware sunburst became the pottery's major mark until the mid 1920s. Much was made of the 'china-like' quality of the early wares and they were soon being sold in department stores worldwide, finding particular favour with Harrod's who often featured Cetem Ware in their catalogues.


Dimensions: 9 3/4 inches high x 13 1/2 inches x 11 inch diameter.


Mark: script pattern # 2349/A & CETEM WARE starburst.


In 1908, with the sale of the packaging goods still buoyant, Maling introduced a new trading name for their decorative wares. This was Cetem – being a phonetic abbreviation of CT Maling and Sons. The following three decades were to be Maling’s heyday.


A succession of designers was employed to take the pottery from the years of post-Victorian elegance through to Art Deco exuberance. By the 1920s Maling was producing over two hundred new designs a year in a successful attempt to meet the changing tastes of the British public. Many of these designs were from the hand of the father and son team Lucien Emile and Lucien George Boullemier. Both had been recruited from the Staffordshire potteries.


1924 saw the reintroduction of the Maling name which was used simultaneously with Cetem until the latter was dropped in the early 1930s.







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